To open the first outlet of the world-famous Danish shoe brand in Tajikistan.
We used our immersive experience to invite a host, that can hold the event properly, also we found a popular DJ and equipped him with the modern musical technologies to create a beautiful musical background and atmosphere. The leading designer told about fashion trends, and the models demonstrated new branded shoes. Famous bloggers broadcast the opening on their on social media pages, thereby attracting the attention of their subscribers. A photo zone was installed and a welcome drink with a buffet was organized.
There was also a master class on the proper care of leather shoes and customization - putting initials or the name of the owner on the products. We worked to ensure that guests would be entertained, so the guests were invited to sew a leather clutch for themselves on their own.
We have collaborated with a cleaning company and a security agency to ensure that our visitors are in a clean and a safe space. Journalists from leading media were invited to cover this event.